In a retail sales situation, satisfying every customer can be difficult, but there are proven methods and skills you can learn to maximise their satisfaction and increase sales.  One key principle is simply to be there when needed and offer assistance as required.

The PD Training Retail Sales Training Course provides you with an understanding and skills development in how to better engage with customers, how to control the sales process, how to identify upselling/cross-selling opportunities, learn basic sales psychology, how to conduct basic needs analysis and much more.

This comprehensive sales training course is designed to help retail sales professionals sell more and discount less, how to deal with difficult customers and professionally handle every sale and maximise every opportunity.

This dynamic training course is available now throughout Australia, including Brisbane, Sydney, Melbourne, Adelaide, Canberra, and Perth.

Your Learning Outcomes

After completing this course participants will be able to:

  • Learn to greet constructively & create a personal connection
  • Develop rapport & create warmth & openness
  • Master active listening techniques
  • Learn to control the sale & lead a customer to becoming a buyer
  • Learn an amazingly simple and professional way of handling price shoppers
  • Learn 4 effective techniques for minimising & negating the need to discount
  • Understand sales psychology such as the 'The Power of "YES" when selling'
  • Learn how to simply ask for the sale
  • Learn to identify cross selling and upselling opportunities
  • Master effective techniques for closing without being pushy

PDT Training specialise in:

Live Online

Face-to-Face

Hybrid

Plus the workshops are always tailored to your current context

"Very impressed with the effort the trainer and PD sales and operations team made to ensure the course was appropriate for our needs, as well as accommodating us on short notice."

Universal Fans

 

"I thought that Steven was fantastic in the lead up of our training. I felt very confident and secure in our booking. I also though our trainer Tanya was outstanding in her enthusiasm and was very clear in her communication style. The course topic itself was exactly what I wanted and I would certainly recommend this course to others and hope to deliver another session to our retailers later in the year."


-Brisbane Airport Corporation


 

"Awesome" "Good" "Brilliant - she packed a lot in the time we had. Lots of info to take away and use with my team." "Really good. I've learnt something from all the sessions.'


-Forest Lake Shopping Centre


 

"It has helped build my confidence with customers, and has helped me with product knowledge. It was great, really helped my staff and found it very very beneficial, was happy with the end Result, our consultant Jess was fantastic very motivating and we had fun, Appreciate it."


-Gloss Cosmetics


 

"It was great to be able to learn about a structured approach for engaging in the sales process with customers. having these foundations helps me to feel more confident about how I approach and work through conversations with customers."


-YHA Ltd Pty


 

"I didn't think I would get anything out of it as I have been in retail sales for a long time but I was pleasantly surprised and really enjoyed it."


-Cameo Loretta Fashions


 

"I found it has really helped me see where I've been going wrong in sales. And how a small change can go a long way."


-Mobile Beat


 

"Joseph was fantastic, we loved the course and the whole team got a lot out of it."


-Astrance Pty Ltd


 

"I found that she related to work and what we really needed to learn. The next day everyone was a lot more positive!"


-Total Tools Bendigo


 

"I felt this course helped me relate to our clients a lot more in the sense that I can understand why different people require a different approach. It helped me to pin point qualities about myself, both strengths and weaknesses and understand how I can improve my performance at work. The trainer was amazing! She was intelligent and supplied all information in a way that helped us to understand and relate. I would definitely recommend this course to others!"


"It was a very intriguing and informative course, and I'm very happy to have been given the opportunity to experience it."


"Karen is very knowledgeable and created a fun and positive atmosphere throughout the day. She was engaging and taught us some great lessons about ourselves and our customers."


-Perini Tiles


 

"Charlene was very generous with positive feedback during the session. Team participation with strong and we felt energised as a team after the session."


-Feet First Podiatry

 

More happy clients

Plus you’ll also receive:

shield

Money Back
Guarantee

If you’re not happy with the outcomes from
the course we offer a money back guarantee

profiles

REACH
Profiles

For every participant
valued at $199 each

sick

Sick Day
Safety Net

No one left behind
with our 1/2 price re-run promise

dashboard

Development
Dashboard

12-months access to the unique REACH Future Proofing Personal Development Dashboard with personally curated learning to develop agility to adapt to different people tasks and situations.

Learn Retail Sales Training Now

Retail has long been one of the most competitive sales environments in Australia and the competition only continues to increase from online shopping providers. This evolution means it is vital for all retailers to have their retail sales staff professionally trained, so everyone is on the same page with regards to product knowledge, identifying upselling/cross-selling opportunities and providing the highest quality customer service.

By providing your retail sales staff with these crucial skills, they will gain the confidence to professionally manage, control and close more retail sales, as well as contributing to the overall customer experience which can give your organisation a true competitive edge in this fast moving, global economy.

Course Outline for Retail Sales Training

After completing this course, participants will have learned to:

Topic 1

It Starts With You

  • Attitude
  • Personal Appearance
  • Product Knowledge
  • Sell Yourself on the Product
  • Enthusiasm

Topic 2

Consider the Customer

  • What do You Expect when You are a Customer?
  • The Value of Every Shopper
  • The Mission for a Retail Sales Person
  • Define 'Excellent Retail Customer Service'

Topic 3

Starting the Sales Process

  • The Importance of First Impressions
  • How to Create a Good First Impression

Topic 4

Greeting

  • The Golden Rule
  • Create a Constructive Greeting
  • Construct Positive Dialogue
  • Develop Rapport

Topic 5

Needs Analysis

  • Deepening Techniques
  • Probing Questions
  • Active Listening
  • 'Minimal Encouragers' - Their Importance and How to Use Them

Topic 6

Control the Sale

  • 'The Challenge' - Persuasion, Not Confrontation
  • How to Handle People Shopping on Price
  • The Excellent 6 Step Technique that Negates the Opposition and Maintains Your Professionalism

Topic 7

Maximising Every Opportunity

  • Minimising/Negating Discounting
    • 4 Effective Techniques
  • Why Discount & Why Not?
  • Cross Selling
  • Upselling

Topic 8

Sales Psychology 101

  • The Power of 'Yes' When Selling
  • Tie Downs
  • Tag Ons

Topic 9

Closing the Sale

  • Knowing When the Time is Right
  • Don't be Afraid to Ask for the Sale
  • 3 Closing Techniques

Topic 10

Thank You

  • Referrals
  • Repeat business
  • Genuine Mutual Appreciation
 

4.7/5

from 200 responses
Download PDF Outline Duration: 1.0 Days

Plus you’ll also receive:

shield

Money Back
Guarantee

If you’re not happy with the outcomes from
the course we offer a money back guarantee

profiles

REACH
Profiles

For every participant
valued at $199 each

sick

Sick Day
Safety Net

No one left behind
with our 1/2 price re-run promise

dashboard

Development
Dashboard

12-months access to the unique REACH Future Proofing Personal Development Dashboard with personally curated learning to develop agility to adapt to different people tasks and situations.

Learn Retail Sales Training Now

We create training that meets your needs.

1-hour Motivator

3-hour Power Sessions

Full Day Training

Conferences & Summits

  • OFFSITE
  • AT YOUR WORKPLACE
  • ONLINE

We’ll make things easier so you can focus on adding more value

We take care of all of the details, so you don’t have to:

  • Invite people to
    training
  • Sign
    In Sheet
  • Generate Branded
    Course Flyers
  • PDF’S of
    Certificates
  • Collects and
    Reports Feedback
  • Complete Results
    Dashboard

What are people going to do differently?

At the completion of training participants are encouraged to create an action plan, and invite an accountability buddy via their Orgmenta App.

In your Training Management Centre you have transparency to the action plans so you can see what people are going to do differently.

Want to get clear on impacts and measure success? We support you.

Our systems and people make it easy to identify how you’ll be able to measure impacts and then report on the success in the weeks or months after training.

Do you already have a training management system and wish they were automatically up to date?

It’s surprisingly easy to make it so that your system can automatically be up to date with all the training record details you need.

More than just a training provider - we are your learning and development partner.

We look forward to working with you, talk to one of our friendly expert consultants today.
Talk to our team

Outstanding learning that people can do in the flow of work

  • Fresh targeted video-based microlearning content with interactive lessons and quizzes included.
  • Rigourous review process
  • Only $11.00 per course per person per year
  • Or get the $110.00 bundle and save
Purchase the microlearning bundle

Learn the concepts and insights to help become a respected professional and generate more sales in this Micro eLearning course.

Buy Retail Sales

Asking Questions

The most important foundation for communication and building meaningful relationships is listening, develop your skills with this micro eLearning course.

Bite size learning that people love

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