Retail Sales Training Course

In a retail sales situation, satisfying every customer can be difficult, but there are proven methods and skills you can learn to maximise their satisfaction and increase sales.  One key principle is simply to be there when needed and offer assistance as required.

The PD Training Retail Sales Training Course provides you with an understanding and skills development in how to better engage with customers, how to control the sales process, how to identify upselling/cross-selling opportunities, learn basic sales psychology, how to conduct basic needs analysis and much more.

This comprehensive sales training course is designed to help retail sales professionals sell more and discount less, how to deal with difficult customers and professionally handle every sale and maximise every opportunity.

This dynamic training course is available now throughout Australia, including Brisbane, Sydney, Melbourne, Adelaide, Canberra, Parramatta and Perth.

Please click on the Public Class tab below to view our Retail Sales Training course schedule by city or click the In-House Training tab to receive a free quote for courses delivered at your preferred location.

Learning Outcomes
Course Outline
In-House
Training
Public Class
  • Learning Outcomes - Retail Sales Training Course

    After completing this course participants will be able to:
    • Learn to greet constructively & create a personal connection
    • Develop rapport & create warmth & openness
    • Master active listening techniques
    • Learn to control the sale & lead a customer to becoming a buyer
    • Learn an amazingly simple and professional way of handling price shoppers
    • Learn 4 effective techniques for minimising & negating the need to discount
    • Understand sales psychology such as the "The Power of YES when selling"
    • Learn how to simply ask for the sale
    • Learn to identify cross selling and upselling opportunities
    • Master effective techniques for closing without being pushy
    Duration: 1 day course

    The best adult learning experience

    The best adult learning experience

    ×

    PD Training is dedicated to immersive and inspirational learning experiences for busy adults. We believe courseware should keep pace with changes in workplaces and technology.

    So we have written our very own Signature Series that incorporates best practice in modern learner engagement, and continually improves based on trainer feedback, participant feedback and innovations in best practice.

    Welcome to the best adult learning experience in the industry, we look forward to your feedback and suggestions.

    PD Training customer feedback infographic with average of 9 out of 10



    Reviews

    Retail Sales Training Course Reviews:

    "Very impressed with the effort the trainer and pd sales and operations team made to ensure the course was appropriate for our needs, as well as accommodating us on short notice."

    Universal Fans

     

    "I thought that Steven was fantastic in the lead up of our training. I felt very confident and secure in our booking. I also though our trainer Tanya was outstanding in her enthusiasm and was very clear in her communication style. The course topic itself was exactly what I wanted and I would certainly recommend this course to others and hope to deliver another session to our retailers later in the year."


    -Brisbane Airport Corporation


     

    "Awesome" "Good" "Brilliant - she packed a lot in the time we had. Lots of info to take away and use with my team." "Really good. I've learnt something from all the sessions.'


    -Forest Lake Shopping Centre


     

    "It has helped build my confidence with customers, and has helped me with product knowledge. It was great, really helped my staff and found it very very beneficial, was happy with the end Result, our consultant Jess was fantastic very motivating and we had fun, Appreciate it."


    -Gloss Cosmetics


     

    "It was great to be able to learn about a structured approach for engaging in the sales process with customers. having these foundations helps me to feel more confident about how I approach and work through conversations with customers."


    -YHA Ltd Pty


     

    "I didn't think I would get anything out of it as I have been in retail sales for a long time but I was pleasantly surprised and really enjoyed it."


    -Cameo Loretta Fashions


     

    "I found it has really helped me see where I've been going wrong in sales. And how a small change can go a long way."


    -Mobile Beat


     

    "Joseph was fantastic, we loved the course and the whole team got a lot out of it."


    -Astrance Pty Ltd


     

    "I found that she related to work and what we really needed to learn. The next day everyone was a lot more positive!"


    -Total Tools Bendigo


     

    "I felt this course helped me relate to our clients a lot more in the sense that I can understand why different people require a different approach. It helped me to pin point qualities about myself, both strengths and weaknesses and understand how I can improve my performance at work. The trainer was amazing! She was intelligent and supplied all information in a way that helped us to understand and relate. I would definitely recommend this course to others!"


    "It was a very intriguing and informative course, and I'm very happy to have been given the opportunity to experience it."


    "Karen is very knowledgeable and created a fun and positive atmosphere throughout the day. She was engaging and taught us some great lessons about ourselves and our customers."


    -Perini Tiles


     

    "Charlene was very generous with positive feedback during the session. Team participation with strong and we felt energised as a team after the session."


    -Feet First Podiatry

     

    More happy clients




  • Course Outline - Retail Sales Training Course

    Download Retail Sales Training Course Outline

    Foreword:

    Retail has long been one of the most competitive sales environments in Australia and the competition only continues to increase. So it is vital for all retailers to have their retail sales staff professionally trained, so everyone is on the same page with regards to product knowledge, identifying upselling/cross-selling opportunities and providing quality customer service.

     

    By providing your retail sales staff with these crucial skills, they will gain the confidence to professionally manage, control and close more retail sales, as well as contributing to the overall customer experience which can give your organisation a true competitive edge in this fast moving, global economy.

     

     

    Retail Sales Training Course - Lesson 1
    It Starts with you
    • Attitude
    • Personal Appearance
    • Product Knowledge
    • Sell yourself on the product
    • Enthusiasm
    Retail Sales Training Course - Lesson 2
    Consider the customer
    • What do you expect when you are a customer?
    • The value of every shopper
    • The mission for a retail sales person
    • Define 'excellent retail customer service'
    Retail Sales Training Course - Lesson 3
    Starting the sales process
    • The importance of first impressions
    • How to create a good first impression
    Retail Sales Training Course - Lesson 4
    Greeting
    • The golden rule
    • Create a constructive greeting
    • Construct positive dialogue
    • Develop rapport
    Retail Sales Training Course - Lesson 5
    Needs analysis
    • Deepening techniques
    • Probing questions
    • Active listening
    • 'Minimal encouragers' - their importance and how to use them
    Retail Sales Training Course - Lesson 6
    Control the sale
    • 'The Challenge' - persuasion, not confrontation
    • How to handle people shopping on price
    • The excellent 6 step technique that negates the opposition and maintains your professionalism
    Retail Sales Training Course - Lesson 7
    Maximising Every Opportunity
    • Minimising/Negating discounting
      • 4 effective techniques
    • Why discount & Why not?
    • Cross Selling
    • Upselling
    Retail Sales Training Course - Lesson 8
    Sales Psychology 101
    • The Power of 'Yes' when selling
    • Tie downs
    • Tag Ons
    Retail Sales Training Course - Lesson 9
    Closing the sale
    • Knowing when the time is right
    • Don't be afraid to ask for the sale
    • 3 closing techniques
    Retail Sales Training Course - Lesson 10
    Thank you
    • Referrals
    • Repeat business
    • Genuine mutual appreciation
     

  • In-House Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training
    Conferences
    Conferences

    Choose the Training Location


    You can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

    Orgmenta app
  • Public Class Dates for Retail Sales Training Course

    Details:

    • Time: 9:00 AM - 4:30 PM
    • Small classes, average 5 people, max 16
    • Lunch and refreshments included
    • Pay on Invoice or by Credit Card

    Questions:

    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    When you book a Public Class with PD Training you can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Transfer policy

    100% Transfer Policy

    If an unforseen event prevents public class attendance, no problem. Transfer to new person, course, date or city.

    Refresher course

    Refresher Course $0

    In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

    Orgmenta app
    Location Date 1 Date 2 Date 3 Date 4
    Sydney
    Level 1, 111 Harrington Street Sydney NSW 2000
    Feb 12
    1 day course
    $660.00
    Click to book
    Filling fast
    Apr 29
    1 day course
    $660.00
    Click to book
    Filling fast
    Jun 21
    1 day course
    $660.00
    Click to book
    Filling fast
    Aug 26
    1 day course
    $660.00
    Click to book
    Filling fast
    Melbourne
    123 Queen Street Melbourne VIC 3000
    Feb 12
    1 day course
    $660.00
    Click to book
    Filling fast
    Apr 29
    1 day course
    $660.00
    Click to book
    Filling fast
    Jun 21
    1 day course
    $660.00
    Click to book
    Filling fast
    Aug 26
    1 day course
    $660.00
    Click to book
    Filling fast
    Brisbane
    Level 2, 21 Mary Street Brisbane QLD 4000
    Feb 12
    1 day course
    $660.00
    Click to book
    Filling fast
    Apr 29
    1 day course
    $660.00
    Click to book
    Filling fast
    Jun 21
    1 day course
    $660.00
    Click to book
    Filling fast
    Aug 26
    1 day course
    $660.00
    Click to book
    Filling fast
    Perth
    Level 1, 863 Hay Street Perth WA 6000
    Feb 12
    1 day course
    $660.00
    Click to book
    Filling fast
    Apr 29
    1 day course
    $660.00
    Click to book
    Filling fast
    Jun 21
    1 day course
    $660.00
    Click to book
    Filling fast
    Aug 26
    1 day course
    $660.00
    Click to book
    Filling fast
    Adelaide
    19 Young Street Adelaide SA 5000
    Feb 12
    1 day course
    $660.00
    Click to book
    Filling fast
    Apr 29
    1 day course
    $660.00
    Click to book
    Filling fast
    Jun 21
    1 day course
    $660.00
    Click to book
    Filling fast
    Aug 26
    1 day course
    $660.00
    Click to book
    Filling fast
    Canberra
    4 National Circuit Canberra ACT 2600
    Feb 12
    1 day course
    $660.00
    Click to book
    Filling fast
    Apr 29
    1 day course
    $660.00
    Click to book
    Filling fast
    Jun 21
    1 day course
    $660.00
    Click to book
    Filling fast
    Aug 26
    1 day course
    $660.00
    Click to book
    Filling fast
    Parramatta
    Suite 19, Level 2, 103 George Street Parramatta NSW 2150
    Feb 12
    1 day course
    $660.00
    Click to book
    Filling fast
    Apr 29
    1 day course
    $660.00
    Click to book
    Filling fast
    Jun 21
    1 day course
    $660.00
    Click to book
    Filling fast
    Aug 26
    1 day course
    $660.00
    Click to book
    Filling fast
Not exactly what you needed? Try other courses in the Sales Training Courses Category


Retail Sales Training
4.74 out of 5 from 88 responses
 
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