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Bad writing is actually damaging. According to the Harvard Business Review, bad writing can destroy a company’s productivity.[i] In a survey of 547 businesspeople, 81% of them said that poorly written material wastes a lot of their time” and “what they read is frequently ineffective because it’s too long, poorly organized, unclear, filled with jargon, and imprecise.”[i]
Moreover, writing is trickier than ever with the Internet and smartphones making our attention spans short. Sam Leith, author of Write to the Point: How to Be Clear, Correct and Persuasive on the Page says, “You are not aiming to win an academic argument (with your writing), but to get your audience on side.”[ii] To gain mastery of good business writing, here are the top 10 skills to adopt:
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Know business writing forms and formats, understand the audience, and write clearly and concisely
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Impactful Professional Writing
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Use the correct sentence structure, grammar and spellings. Proofread and publish the proposal or report for more clarity and precision
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Structure, format, proofread and broadcast official emails to get it right every time
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Know how to gather facts, write persuasively, and edit and proofread a proposal
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Handle Inter-Cultural Exchanges
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Understand the recipient’s cultural differences. Position your company appropriately and be more clear in your communications
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Learn how to take formal and informal minutes, and make important preparations beforehand
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Know how to recognise ethical and unethical behaviour, understand your company’s ethical standpoint and develop your personal code of ethics
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Solve Problems & Make Decisions
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Sieve facts from information, and learn to use SWOT analysis and problem-solving models
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Identify issues, understand assumptions, probe and evaluate |
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Learn to manage your writing better by using SMART goals, work management tools and time management methods
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Sources
[i] https://hbr.org/2016/09/bad-writing-is-destroying-your-companys-productivity
[ii] https://www.ft.com/content/a00f3ea0-a9c0-11e7-ab66-21cc87a2edde
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