A customer knows that a business intends to sell, but if you sell them what they will value and provide honest advice, they will trust you with future purchases.
To develop important techniques in selling, consider participating in Sales Training Course offered by pdtraining in Sydney, Melbourne, and other cities in Australia.
Selling is an exchange that must provide equal value to both the parties. When selling, you must first find out what the customer expects you to provide. If you promote your product without knowing the demands of the customer, the customer may not be impressed, or worse, think you are forcing a sale.
Customers can sense genuineness. If your product satisfies the customer’s demand, they will be interested in buying it. Your role as a sales professional is to provide the customers information and help them to explore the product/service so that they can reach a good decision.
Provide unbiased advice on how your product/service can make their life easy and/or help them to feel better. Allow the customer time to decide. Never impose your views on the customers or push them into buying. Provide the best support and allow them to decide.
Know Your Products And/Or Services
To provide the maximum information about your products/services, you must know your products/services inside out. Largely, customers depend upon you to provide them with authentic information. They might have read reviews online or asked others before making a big purchase, but they will expect you to inform them about the various features, functionalities, customer support, etc. If you do not know about what you are selling, it will create a negative impression of the company and the customer will not trust the company to provide them with good value and/or support.
To build trust, especially with first time customers, it is important for you to be available. Inform the customers about the ways they can contact the company. It can be online, through phone, text messages, email, or in person. Provide them the simplest method to gain support from the company or to get updated information about the company’s products/services.
Availability shows customers that you are committed in providing them the best service and can easily be contacted in case of queries or complaints.
Remain Professional When Countering Objections
You will need to train yourself to remain calm and professional at all times, especially when faced with criticism, angry complaints and objections. Handle the situation professionally by explaining your stance after the customer has voiced his/her objections.
Remember to always allow customers to first complete saying what they have to say. After they have communicated their objection or complaint to you, provide them with the solution or the action you will take to resolve the issue. Make them feel that you are committed to providing them the best support, and act on it. Provide them with methods of contacting the company that they can use to get instant support.
Pdtraining delivers 1000’s of professional development courses each year in Brisbane, Sydney, Parramatta, Melbourne, Adelaide, Canberra and Perth, so you can be assured your training will be delivered by a qualified and experienced trainer.
All public Sales Training courses include am/pm tea, lunch, printed courseware and a certificate of completion. Customised courses are available upon request so please contact pdtraining on 1300 121 400 to learn more.