Download a Course Outline 
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Search Engine Optimisation Training Course
In this online world, it's simply not enough to put up a website and expect customers to come pouring in. Search Engine Optimisation (SEO) is now a key marketing activity for most businesses.
This SEO class by pdtraining, takes the "voodoo" out of SEO by offering practical tools and a methodical approach to improving an online presence.
This enlightening SEO training course is available now throughout Australia, including Brisbane, Sydney, Melbourne, Adelaide, Canberra and Perth.
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OUTCOMES
By the end of this training course, participants will:
- Know why SEO is important
- Understand the key terms & concepts
- Implement effective back-linking & search engine marketing plans
- Learn the difference between on-page SEO and off-page SEO
- Learn how to optimise images and videos
- Understand how to conduct keyword research & analysis
- Learn best practice techniques for creating written content
- Understand common mistakes and how to avoid making them
- Conduct competitor analysis
- Understand how to reverse engineer competitor back-linking strategies
- Learn how to outsource SEO services and how to find the right partner
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Course Length:
1-days
Expert Instructor:
These courses are delivered by Curtis Chappell, published author, SEO expert, prolific blogger and owner of Quantum SEO Solutions.
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Why our clients choose us:
- Receive practical tools to take away with you.
- Be involved all day. There are about 20 activities each day (10 lessons with 1-3 activities per lesson).
- Realistic and relevant. We take the time to learn about you, then tailor the training to your needs.
Looking for death by Powerpoint? You will need to call another training company!
Some of our recent/current SEO clients:
- Department of Transport
- Napoleon Perdis
- Smart Business Technologies
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OUTLINE
Search Engine Optimisation Training Course Outline
Download a Course Outline
Foreword:
Search Engine Optimisation is a recent addition to the advertising and marketing sector key strategies. This course helps you understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound web development and clear communication techniques.
Don’t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself – and achieve the results on your own websites.
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Search Engine Optimisation (SEO) Course - Lesson 1
What is SEO
- Define “SEO”
- Why is SEO important?
- How do people find your website?
- How do search engines find your website?
- What does Google measure?
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Search Engine Optimisation (SEO) Course - Lesson 2
Key terms and concepts
- PageRank
- On-Page SEO vs Off-Page SEO
- On-Page SEO ranking
- Nested internal links
- Keywords
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Search Engine Optimisation (SEO) Course - Lesson 3
Implementing SEO on your site
- Writing for keywords
- SEO for IMAGES
- Off-Page ranking
- Public consumption counts
- How to get good links
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Search Engine Optimisation (SEO) Course - Lesson 4
Common mistakes to avoid (and some of the voodoo made simple)
- Things to avoid in linking
- How to measure your site’s popularity
- Duplicate content
- Canonical hierarchy
- Competitive content
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Search Engine Optimisation (SEO) Course - Lesson 5
Back Linking and Search Engine Marketing (SEM)
- Blogging
- Article marketing
- Google AdWords
- Google AdSense
- Security
- Latest industry news
- Free form site analysis
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Search Engine Optimisation (SEO) Course - Lesson 6
Competitive Analysis & Outsourcing
- Collaboration
- Discussion
- And 'what about my site'
- When to outsource
- What to outsource
- Selecting the right SEO provider
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Public training courses in Brisbane now include: lunch, a games room, unlimited espresso coffee and WiFi.
| IN-HOUSE TRAINING |
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'your place or ours'
In-House training benefits:
- tailored to your needs and goals
- cost effective - from $140 per person (full day)
- you choose the day, place and time
- greatest impact in the shortest time
- tailoring ensures practical tools directly applicable to your workplace
- great team building opportunity
- more convenient, people don't need to go off-site
You'll be surprised at the price - check now! |
Ph: 1300 121 400
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Tailored Delivery - standard
We will always tailor the delivery of your In-House Training course to ensure it is relevant to your team, and targeted at your learning goals. We can incorporate your company's examples and terminology to ensure you the training can be directly related back to your workplace. This is standard, and included in the price.
Your delivery options
We offer a range of different class types to suit your operational needs.
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The "1-hour Motivator" training sessions
These 60-90 minute sessions are highly motivating and thought provoking - ideal for those people who need to fit training in around a busy work schedule - great as an early morning kick-start or lunch time boost! Read more...
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The "3-hour Power" sessions
3-hour power sessions – are a great solution when you have very specific outcomes you are targeting, or scheduling the team to be off the job for a whole day is proving to be a challenge Read more...
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Full-day short courses
1-2 day short courses delivered with a unique focus on 80% activities 20% content – just the way learning should be!
Read more...
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Conferences and workshops
Do you want your conference to be memorable, fun, interactive and have a real highlight? pdtraining's dynamic trainers can add that flair, excitement and much much more!
Read more...
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1. We really listen
We take the time to understand your needs and goals
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2. Flexible delivery
We always tailor the course to suit your needs
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3. The best trainers
We only provide the best trainers and the best courseware
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Most importantly the participants 'love' pdtraining courses because our courses are:
- Practical - 20% theory:80% practical - everyone will be constantly involved and engaged.
- Very interactive - our trainers facilitate people sharing and learning from each other's experience
- Applicable on the job - we are all about skills and techniques you can actually use!
- Fun - we help people enjoy learning because courses should be fun! Also people are more likely to implement what they learn if they enjoyed the learning experience.
- Delivered by a fantastic trainer - we only use the best, engaging expert trainers
We believe you learn more when you're having fun!
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Q: Who else uses Professional Development Training?
A: Take a look at some of our recent clients
Q: Are they Happy?
A: This is what they say about us testimonials
 Questions?
Email:
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or
Phone: 1300 121 400
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The top 5 reasons participants 'love' pdtraining
- 20% theory:80% practical - everyone will be constantly involved and engaged.
- Lots of collaboration - our trainers facilitate people sharing and learning from each other's experience
- Applicable on the job - we are all about skills and techniques you can actually use!
- Fun - we help people enjoy learning because courses should be fun! Also people are more likely to implement what they learn if they enjoyed the learning experience.
- Delivered by a fantastic trainer - we only use the best, engaging expert trainers
Yes! this is the right choice for me! 
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Don't take our word for it: testimonials
Cost:
$495 inc gst per person
Length
1 - day high-energy class
Course Venues
Sydney
Level 1
111 Harrington Street
Sydney
NSW 2000
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Melbourne
123 Queen Street
Melbourne
VIC 3000
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Brisbane
Unit 11
121 Newmarket Road
Windsor Brisbane
QLD 4030
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Adelaide
International Visualisation Centre
19 Young Street
Adelaide
SA 5000
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Perth
Perron House
61 Kitchener Avenue
Victoria Park Perth
WA 6000
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Canberra
Manuka Oval
Manuka Circle
Canberra
ACT 2603
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 Times
Public classes start at 9.00am and finish around 4.30pm.
Class Size
Public classes will be a small relaxed group of between 4 and 12 people.
The small group helps ensure that everyone will gets a chance to ask questions and learn at their own pace.
What is provided?
All participants will be provided morning tea, afternoon tea and a .pdf SEO book for future reference. Public training courses in Brisbane now include: lunch, a games room, unlimited espresso coffee and WiFi.
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Search Engine Optimisation (SEO) Training Courses are delivered by pdtraining's Search Engine Optimisation (SEO) training specialists in Brisbane, Sydney, Canberra, Melbourne, Adelaide, Perth and Australia wide.
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