Selling requires convincing, serving and supporting customers.

To develop skills in selling, consider participating in the Sales Training Course offered by pdtraining in Sydney, Melbourne, Adelaide and other cities in Australia.

To become a top sales professional, you need to understand customer needs and offer them the service that they will appreciate. To convince a customer to buy, you first need to be convinced about the value of the products/services that you are selling. 

1. Know Your Products/Services

Knowing your products/services inside out is important. There might be customers that have extensive knowledge about your company’s products/services because they used them or have read about them. Prepare yourself by gathering all information about the products/services that you are selling.

2. Presentation Counts

How you present yourself and your products/services makes a huge impact on how the customer perceives them. As a sales professional, you need to dress and behave professionally at all times, even with customers whom you have known for a long time.

People like beauty. If your store or office is clean and neatly displays your products/services (preferably if your presentation is novel), then the customer will feel good about the purchasing experience. Make efforts to enhance the quality of your presentation.

3. Use Humour

Humour can help to build relationships, ease tension, and to create a relaxed and friendly atmosphere. You may use humour especially when handling criticism or praise about competitors. A person that has the ability to make others laugh can turn any situation into his/her favour.

You may even learn some funny stories or anecdotes that you may use to defuse certain tense situations. You will have knowledge about the customer behaviour after being in sales for some time. You will then be able to predict behaviours, both good and bad. Prepare yourself to deal with the bad and you will successfully control difficult situations.

4. Innovate to Improve

If you are able to pleasantly surprise, you will be the star. A small token of appreciation for a purchase, a magic trick taught to a kid or playing a song for a customer can be methods to improve your service. 

Use innovative methods to show customers that your company cares about them and appreciates their business. A small gesture can be sufficient to make customers happy. Depending on the products/services you are selling, match your creativity to gain returning customers.

5. Be Enthusiastic

Your enthusiasm for selling will show in how you sell and how much you sell. If you are enthusiastic about selling, the customer will expect to get good service from you at present and in the future. On the other hand, a sales professional that seems uninterested in selling will offer a bleak view of the company.

When actively selling, you must remember to give time to the customer to reach a decision. If the customer begins to discuss the product/service with a companion(s), you may provide them time to discuss by moving out of earshot. At the same time, remain available if the customer wants help from you. Maintaining the balance between active and passive selling is important to gain customer satisfaction.

Related Article…

Pdtraining delivers 1000’s of professional development courses each year in Brisbane, Sydney, Parramatta, Melbourne, Adelaide, Canberra and Perth, so you can be assured your training will be delivered by a qualified and experienced trainer.

All public Sales Training courses include am/pm tea, lunch, printed courseware and a certificate of completion.  Customised courses are available upon request so please contact pdtraining on 1300 121 400 to learn more.