SEM Course: Google Adwords Training in Brisbane, Sydney

Use Google AdWords to gain visibility

Have you ever considered using Google Adwords to find new clients and generate more leads for your business?

Pdtraining has partnered with a professional SEM consultant with over 5 years experience working with Adwords to deliver Google Adwords Training Course in Brisbane, Sydney and other cities in Australia.

Adwords can be a very effective way to generate traffic to your site, but it can also cost you heaps of dollars if not set-up correctly. In fact, many or our clients have been burned by not knowing how to set-up and manage their Adwords accounts properly.

Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising with Google Adwords™ is a great way to “guarantee” that your company’s advertising message appears on page one in Google’s search results.

PPC allows you to use online advertising to grow your business and get new customers who are searching for your products or services, but there are many pitfalls to avoid which can cost you dearly.

In this Google Adwords™ course we review some of the best practices and reveal some tested strategies that will help you improve your Quality Score and reduce your cost-per-click (CPC).

In this course, we cover the basics of the Adwords interface, how to conduct keyword research, the concept of Quality Score and how to set up your campaigns, Adgroups and Ads to get the most from every dollar spent.

It is very easy to make mistakes when first setting up an Adwords campaign, so by learning some of the best techniques from a professional, you will be able to reduce your cost-per-click (CPC) and increase your click-through-rate (CTR).

If you’re already using Adwords then you will also learn how to optimise exiting campaigns to improve the CTR and reduce CPC via looking at and adjusting the Quality score, ad copy and landing pages – all of which can contribute to an increase in costs if not set-up properly.

You’ll learn how to leverage your ads via extensions as well as target mobile phone users via the click-to-call features in Adwords.