If you want to be a successful sales person, you’ll need to understand the difference between the features and benefits of your product or service.

If you are looking to train in sales, consider using Sales Training Course offered by pdtraining in Sydney, Brisbane, Perth and other cities in Australia.

Next you will need to be able to articulate or explain to potential customers what the features are and how they will benefit the customer.

The ability to explain the features and benefits of a product or service are absolutely important when selling both physical products to individuals or large systems and/or services to large companies.

Features are aspects of the product like:

• Size
• Colour
• Weight
• Height
• Version

Benefits of a product are the results the customer will “experience” after having invested in the product or services such as:

• Increased productivity
• Improved leads
• Better results
• Higher income

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Pdtraining delivers 1000’s of professional development courses each year in Brisbane, Sydney, Parramatta, Melbourne, Adelaide, Canberra and Perth, so you can be assured your training will be delivered by a qualified and experienced trainer.

All public Sales Training courses include am/pm tea, lunch, printed courseware and a certificate of completion.  Customised courses are available upon request so please contact pdtraining on 1300 121 400 to learn more.