Development of basic and advanced skills in sales is essential to prepare for challenges and to overcome them successfully.

To gain skills in selling, consider participating in Sales Training Course offered by pdtraining in Sydney, Parramatta, Melbourne and other cities in Australia.

Features vs Benefits – Make a List

In the previous post about selling features and benefits we identified what a feature is and what some benefits might be.

Now we are going to work with you to create a list of features and benefits for your product or service.

Remembering that a feature is an aspect of a product and a benefit is the outcome that the customer will “experience” after consuming the product or service.

So let’s consider a sales training course as a product.

Features of a sales training course could be:

• 1-Day in Length
• Taught by a professional sales person
• Delivered in the Brisbane CBD
• Affordable

The benefits of those features for the student might be:

• Sales training gets approved
• Able to ask specific scenario-related questions
• No extra travel time required so don’t have to get up early or get home late
• Receives professional sales training within employer’s budget

Make a list of the features and benefits of your product or service and discuss these with your professional sales trainer at the pdtraining sales training course.

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Pdtraining delivers 1000’s of professional development courses each year in Brisbane, Sydney, Parramatta, Melbourne, Adelaide, Canberra and Perth, so you can be assured your training will be delivered by a qualified and experienced trainer.

All public Sales Training courses include am/pm tea, lunch, printed courseware and a certificate of completion.  Customised courses are available upon request so please contact pdtraining on 1300 121 400 to learn more.