Writing Winning Proposals Training Course

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Writing a winning business proposal is both a skill and a craft that can be mastered through training and practice.  Make your next business or sales proposal stand out from your competitors by learning how to plan and design a document that not only provides practical information, but grabs the reader and holds their attention to the end.

Achieving mastery in writing a winning proposal requires skilled research, document planning and design, outlining of key concepts, identifying the "pitch", the actual writing itself and finally organising, reviewing and editing. This comprehensive 1-day training course from PD Training teaches you the practical skills in proposal writing that will help you craft outstanding business proposals that win business.

This dynamic, professional development training course is now available Australia wide including Brisbane, Sydney, Melbourne, Canberra, Perth, Parramatta and Adelaide.

Learning Outcomes
Course Outline
  • Learning Outcomes - Writing Winning Proposals Training Course

    After completing this course, participants will have learnt to:

    • Understand the proposal writing process
    • Identify and create different types of proposals
    • Identify the purpose of a proposal
    • Identify the audience
    • Perform a needs analysis
    • Write a goal statement
    • Use the proper format for proposal writing
    • Create a framework
    • Understand the importance of details and focus on them
    • Identifying resources online and offline for research
    • Organising information masterfully
    • Use persuasive writing techniques
    • Review spelling and grammar
    • Constructing words, sentences and paragraphs brilliantly
    • Check the readability of a proposal
    • Proofread and edit
    • Provide a professional look and feel to a proposal
    Duration: 1 day course


    Writing Winning Proposals Training Course Reviews:

    "Ron was a very knowledgeable and enthusiastic trainer who tailored the course to suit our needs. He had a good understanding of what we required and provided plenty of anecdotes to support the facts. I would highly recommend this course to others."

    -NSW Environmental Trust


    "Really good tips and tricks to use, eg identifying modal words, ghost verbs and the Fact Analysis Opinion breakdown."

    -NSW Environmental Trust


    "The course would be perfect for those new to proposal writing/with a requirement to improve their grammar/writing skills...The "know your audience" section(s) are top notch."

    "Suzy was spectacular, she was engaging and intuitive. She read the audience well (which was difficult because it was a complete blend of skillsets - engineers, project managers, operations, warehouse etc.) Suzy kept the course content relevant and meaningful whilst ensuring the soft skills were covered in group activities etc. Thank you."



    "Good course, well presented with some nice takeaways. Thanks."

     "I found the course relevant and helpful to reinforce past learnings and also to learn new approaches."


    -Technology One


    Metcash IGA logo
    This course has helped change my mind set & given me some skills to use! Would help the whole sales team. The course was great and I was glad I attended. The trainer was very knowledgeable about the subject and delivered the subject very well.


    Metcash IGA logo
    I found the course quite interesting & fun, the instructor was very knowledgeable and very precise & well spoken, a very professional trainer, what I received from the course will be very valuable to my Everyday life, with my dealing with customers and my peers


    PAMS logo
    I just want to thank Tammy for her ability to personalise the course for each participant. She certainly made an impact and had the ability to speak honestly and reflect on previous comments and thread these back into the learning.


    Landgate logo
    Thank you the training course was excellent and the way Tammy involved everyone was the best. Tammy was very professional in very way. I was very impressed with the course content and her delivery.


    Endeavour Energy logo
    The course was very good and gave me some tools to help me.

    -Endeavour Energy

    Momentive Specialty Chemicals logo
    I thought the course was well presented and entertaining. Yes I would recommend this course to others. I am currently looking at others courses you offer.

    -Momentive Specialty Chemicals

    University of Melbourne logo
    The fact that there was only three of us, made it intimate and we were able to go into detail with our specific needs.

    -University of Melbourne

    CPA Australia logo
    I found the course very informative and Karen has given me some coping mechanisms to get me through the tough calls I get at work.

    -CPA Australia

    JAYCO logo
    Michaela was excellent! I learnt a lot and will put them into practice!


    Fresenius Medical Care logo
    The whole course is useful and it's all inter-related. Jill is an excellent presenter. Never a boring moment.

    -Fresenius Medical Care

    More happy clients

  • Course Outline - Writing Winning Proposals Training Course

    Download Writing Winning Proposals Training Course Outline


    During this one-day proposal writing course, participants develop various skills including identifying the key audience and the purpose of a proposal, creating a standardised framework, using details to perfect a proposal, using online and offline resources and writing, editing and proofreading.


    Business proposals can vary quite widely as a sales proposal sent to a prospective client is quite different from an internal proposal outlining the need for budgeting for a new staff member or investment in an internal project.


    The course provides participants with a comprehensive understanding and use of writing tools that result in the creation of excellent business proposals for both internal and external customers.


    Writing Winning Proposals Training Course - Lesson 1
    Getting Started
    • Pre-Assignment Review
    • Workshop Objectives
    Writing Winning Proposals Training Course - Lesson 2
    Understanding Proposals
    • What is a Proposal?
    • The Proposal Writing Process
    • Types of Proposals
    • About Requests for Proposals
    Writing Winning Proposals Training Course - Lesson 3
    Beginning the Proposal Writing Process
    • Identifying Your Purpose and Your Audience
    • Performing a Needs Analysis
    • Writing the Goal Statement
    Writing Winning Proposals Training Course - Lesson 4
    Preparing An Outline
    • A General Format
    • Special Sections
    • Creating a Framework
    • Getting Down to Details
    Writing Winning Proposals Training Course - Lesson 5
    Finding Facts
    • Identifying Resources
    • Using the Internet as a Resource
    • Organising Your Information
    Writing Winning Proposals Training Course - Lesson 6
    Writing Skills, Part One
    • Spelling and Grammar
    • Working with Words
    • Constructing Sentences
    • Persuasive Writing
    • Mastering Voice
    Writing Winning Proposals Training Course - Lesson 7
    Writing Skills, Part Two
    • Creating Paragraphs
    • Creating Strong Transitions
    • Building up to Conclusions
    Writing Winning Proposals Training Course - Lesson 8
    Writing the Proposal
    • Educating the Evaluator
    • Ghosting the Competition
    • Using Illustrations
    Writing Winning Proposals Training Course - Lesson 9
    Checking for Readability
    • Checking for Clarity
    • Reading for Your Audience
    • Using the Readability Index
    Writing Winning Proposals Training Course - Lesson 10
    Proofreading and Editing
    • Proofreading Like a Pro
    • Editing Techniques
    • Checking the Facts
    • The Power of Peer Review
    Writing Winning Proposals Training Course - Lesson 11
    Adding the Final Touches
    • Our Top Typesetting Tips
    • Achieving a Professional Look and Feel
    • Creating the Final Package
    Writing Winning Proposals Training Course - Lesson 12
    Wrapping Up
    • Words from the Wise
    • Your Notebook

  • In-House Training

    Clients and testimonials

    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

    Delivery Options for In-house training
    1-hour Motivator
    one hour motivator
    3-hour Power Sessions
    3 hour power session
    Full-day training
    full day training

    Choose the Training Location

    You can expect:

    Activities and discussion

    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

    Tailored training

    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

    Confidence of booking

    Acclaimed Provider

    The confidence of booking with an acclaimed multi national training company.

    eLearning and video

    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

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Writing Winning Proposals Training
4.70 out of 5 from 54 responses
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Beyond the classroom, the orgmenta app from PD Training augments our instructor led courses by engaging learners before, during and after training.

The Learning impact is increased by providing a personalised and contextualised learning experience, followed by ongoing collaboration and reinforcement on demand.

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