{"id":854,"date":"2012-01-27T10:23:57","date_gmt":"2012-01-27T00:23:57","guid":{"rendered":"http:\/\/pdtraining.com.au\/blog\/?p=854"},"modified":"2014-05-30T20:34:31","modified_gmt":"2014-05-30T10:34:31","slug":"features-vs-benefits-part-2-sales-training","status":"publish","type":"post","link":"https:\/\/pdtraining.com.au\/blog\/professional-development-training\/sales-training\/features-vs-benefits-part-2-sales-training\/","title":{"rendered":"Features and Benefits of Selling &#8211; Part 2: Sales Training Course in Sydney, Parramatta, Melbourne"},"content":{"rendered":"<figure class=\"figure alignright\"><a title=\"pdtraining call centre training\" href=\"\/courses\/sales-training\" target=\"_blank\" rel=\"\/courses\/sales-training\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-264 size-medium\" title=\"Sales Training Course in Sydney, Parramatta, Melbourne\" src=\"\/blog\/wp-content\/uploads\/2010\/08\/Negotiation_Training-300x199.jpg\" alt=\"Sales Training Course from pdtraining in Sydney, Parramatta, Melbourne\" width=\"300\" height=\"199\" srcset=\"https:\/\/pdtraining.com.au\/blog\/wp-content\/uploads\/2010\/08\/Negotiation_Training-300x199.jpg 300w, https:\/\/pdtraining.com.au\/blog\/wp-content\/uploads\/2010\/08\/Negotiation_Training.jpg 425w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption>Train to sell more and sell better<\/figcaption><\/figure>\n<p><strong>Development of basic and advanced skills in sales is essential to prepare for challenges and to overcome them successfully.<\/strong><\/p>\n<p>To gain skills in selling, consider participating in <a title=\"Sales Training Course\" href=\"\/courses\/sales-training\" target=\"_blank\">Sales Training Course<\/a> offered by pdtraining in Sydney, Parramatta, Melbourne and other cities in Australia.<\/p>\n<h4><strong>Features vs Benefits \u2013 Make a List<\/strong><\/h4>\n<p>In the previous <a title=\"sales training features vs benefits\" href=\"\/blog\/?p=851\" target=\"_blank\">post about selling features and benefits<\/a> we identified what a feature is and what some benefits might be.<\/p>\n<p><strong>Now we are going to work with you to create a list of features and benefits for your product or service.<\/strong><\/p>\n<p>Remembering that a feature is an aspect of a product and a benefit is the outcome that the customer will \u201cexperience\u201d after consuming the product or service.<\/p>\n<p>So let\u2019s consider a sales training course as a product.<\/p>\n<h4><strong>Features of a sales training course could be:<\/strong><\/h4>\n<ul>\n<li>1-Day in Length<\/li>\n<li>Taught by a professional sales person<\/li>\n<li>Delivered in the Brisbane CBD<\/li>\n<li>Affordable<\/li>\n<\/ul>\n<h4><strong>The benefits of those features for the student might be:<\/strong><\/h4>\n<ul>\n<li>Sales training gets approved<\/li>\n<li>Able to ask specific scenario-related questions<\/li>\n<li>No extra travel <a title=\"Time Management Training\" href=\"\/courses\/time-management-training\" target=\"_blank\">time<\/a> required so don\u2019t have to get up early or get home late<\/li>\n<li>Receives professional sales training within employer\u2019s budget<\/li>\n<\/ul>\n<p>Make a list of the features and benefits of your product or service and discuss these with your professional sales trainer at the pdtraining sales training course.<\/p>\n<p class=\"p1\"><span class=\"s1\"><a title=\"\/blog\/sales-objections\/top-selling-tips-sales-training-sydney-melbourne-adelaide\/\" href=\"\/blog\/sales-objections\/top-selling-tips-sales-training-sydney-melbourne-adelaide\/\" target=\"_blank\">Related Article&#8230;<\/a><\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span class=\"s2\"><a href=\"\/pd-training-reviews\"><b>Pdtraining<\/b><\/a><\/span><span class=\"s3\"><b> delivers 1000\u2019s of professional development courses each year in Brisbane, Sydney, Parramatta, Melbourne, Adelaide, Canberra and Perth, so you can be assured your training will be delivered by a qualified and experienced trainer.<\/b><\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span class=\"s3\"><b>All public\u00a0<a title=\"Sales Training Course\" href=\"\/courses\/sales-training\" target=\"_blank\">Sales Training<\/a><\/b><b>\u00a0courses include am\/pm tea, lunch, printed courseware and a certificate of completion.\u00a0 Customised courses are available upon request so please contact pdtraining on\u00a01300 121 400 to learn more.<\/b><\/span><\/p>\n<p class=\"p2\">\n","protected":false},"excerpt":{"rendered":"<p>Development of basic and advanced skills in sales is essential to prepare for challenges and to overcome them successfully. To gain skills in selling, consider participating in Sales Training Course offered by pdtraining in Sydney, Parramatta, Melbourne and other cities in Australia. Features vs Benefits \u2013 Make a List In the previous post about selling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290,12],"tags":[296,291,39,293,1136,1138,1120,1137,1394],"views":86,"_links":{"self":[{"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/posts\/854"}],"collection":[{"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":9,"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/posts\/854\/revisions"}],"predecessor-version":[{"id":3732,"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/posts\/854\/revisions\/3732"}],"wp:attachment":[{"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/media?parent=854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/categories?post=854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pdtraining.com.au\/blog\/wp-json\/wp\/v2\/tags?post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}