Top 10 Skills for Sales Professionals in Australia

The job of a sales representative doesn’t begin and end with talking to prospects. In fact, salespeople spend just one-third of their day in actually talking to customers. 21% of their time is spent on writing emails, 17% in entering data, another 17% in prospecting and researching leads, 12% in going to internal meetings, and 12% on scheduling calls.[i] To be able to manage all these different tasks, around 3 in 4 organisations use classroom training to train their sales representatives.[i] Here are the top 10 skills salespeople are trained in to help them excel at their job.



The Art of Selling


Know the essential skills for selling successfully in every situation






Determine your target customers and use ways to engage them



Professional Telephone Skills



Warm up cold calls, send voicemail messages and answer customer queries professionally over the phone






Speak clearly and confidently in any situation by using verbal and non-verbal communication skills



Writing Emails


Know how to write professional emails perfect in grammar, structure and readability



Active Listening



Listen actively to identify and fulfil customer needs quickly






Find goals of the other party, establish mutual gain and build your negotiation tactics



Computer Knowledge



Have basic knowledge of computers, web browsing and applications you need at work



Problem Solving



Use problem-solving techniques that lead to the best possible resolution






Use FISH! practices to make work fun and improve productivity and job satisfaction