Customers make buying decisions if somebody convinces them that the purchase will benefit them in an important way.
To provide your customers an outstanding customer experience, participate in the Customer Service Training Course offered by pdtraining in Melbourne and other cities in Australia.
When a customer enters a store, their intent is to buy. They may be exploring, but they are exploring to make a purchase. That leaves you with the job of guiding them to the item that they are looking to purchase and then convince them that the purchase they make is worthwhile. If a customer believes that the purchase will give them a good return, they will gladly buy.
Customers think both practically and emotionally when making a purchasing decision. Factors that lead customers into making a purchase are explained below.
Meeting Their Demand
When serving customers, ask yourself “What does he or she want? Is it a good bargain, a quality product, or a balance between the two?”The answer to this basic question will help you to target your service. By showing the customer items that they are more likely to be interested in, you are saving the customer’s time and yours, and increasing your chances of closing the sale.
Making Them See Only the Positive
Most times, when a customer is making a buying decision, they weigh the pros and cons of the product or service. They look at various models, colours, styles, etc. to determine which one will provide them the most value.
When a customer is weighing the advantages and limitations of a product or a service, you must highlight the positive aspects of the product. It must be in relation to how the product will benefit the customer. For example, if a customer is buying a business suit, you may comment that the suit is perfectly fitting the customer, or its colour is adding grace to the customer’s personality. When highlighting the positive, make sure that you are truthful. Misleading a customer is the quickest way of losing a returning customer.
Tell Them about Offers
Customers love free stuff, discounts and anything that makes them save on a purchase. You can show your customers that your company values its customers and wants to offer them a good deal by informing them about offers. The offers you tell them about must be related to what they have come to purchase. Help your customers to get the best deal and they will come back for more.
Even if a customer has only come to explore your products and services, be around for help. Give the customer space to explore. At the same time, the customer must not be made to look for you in case they need to ask something. The easiest way is to tell the customer where they can find you if they need help. Make sure that they are not inconvenienced in the least to get your attention.
It is easy to forget companies in a vast marketplace. Following up acts as an advertisement, helping customers to remember your brand when making purchases. It allows you to inform the customer about offers and promotional campaigns. Following up is a relatively inexpensive method of advertising and marketing that you may use to gain returning customers.
Pdtraining delivers 1000’s of professional development courses each year in Brisbane, Sydney, Parramatta, Melbourne, Adelaide, Canberra and Perth, so you can be assured your training will be delivered by a qualified and experienced trainer.
All public Customer Service Training courses include am/pm tea, lunch, printed courseware and a certificate of completion. Customised courses are available upon request so please contact pdtraining on 1300 121 400 to learn more.